Last week, three of the nation’s largest cable companies quietly pulled the plug on a joint cellphone venture with Sprint Nextel Corp. called Pivot. The goal of this service offering was to help the cablers compete with the Telco Triple Play (video, voice and data). In theory, a Quadruple Play (video, voice, data plus a mobile phone) would seal the deal and make the cable offer irresistible to consumers. In practice, it just didn’t work.
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